2019 was a big year for ODESSO. Although it was only our 2nd year as an organization a lot of changes have been made to our platform. The biggest feats were building our Android Capability and releasing our new Content Management System (CMS). The sprint to finish our new Android app and CMS portal created the groundwork for new product rollouts. Users can expect to see monthly updates to our site and platform as it grows.
Part of what has helped us push through the rigorous year was paying attention to what our customers want and need. Naturally our customers reflect what the market needs so we always take great joy in keeping up with new innovation. Here is our mobile app trend forecast for 2020.
The Bitcoin Bubble of late 2017 cast huge attention onto blockchain technology as it was the first blockchain. The backlash from Bitcoin’s major crash in price during this time had much of the general public skeptical about blockchain technology. Fast forward just over a year, we are now seeing many apps using blockchain. These apps are predominantly for money related uses. The reason this has worked so well is that blockchain ensures security and data protection. As cyber security becomes a larger concern across the world we can expect to see more apps in different industries using blockchain this year.
2. 5G Connection
In 2019 we saw the rollout of some of the first phones with 5G capability. One issue with this jump was that 5G speeds were still very spotty for most mobile carriers. 5G networks do offer super fast connection and download speeds but it is not yet consistently available everywhere to be considered reliable. Apple recognized this and didn’t even bother putting 5G technology in their latest phones. In 2020 you can expect more mobile carriers building more 5g connectivity and phone makers will start to make more 5G phones. Developers at major tech companies are already getting ready for this widespread transition and we’ll soon see new apps optimized for 5G,
3. Beacon Technology
Believe it or not beacon is not a new concept by any means. In ancient times people used a fire on top of a hill or tower to signal if there was incoming danger. So in loose terms a beacon is a way to communicate a signal remotely. Isn’t that what smart phones already do? Yes, technically. But beacon technologically in the context of mobile app trends for 2020 is a bit more than that. The beacon we’re talking about is a device that transmits a low-signal Bluetooth frequency that sends information to another device. This is greatly used for on-foot navigation through smaller spaces that aren’t practically maneuverable via the typical navigation apps like Google Maps or Waze. Beacon is also commonly used for location based marketing. Recent studies have shown that consumers are significantly more likely to interact with a product if it’s presented to them in an advertisement sent via a beacon. Expect to see an explosion in apps using this technology this year.
People are more reliant on smartphones than ever before. In 2019 we saw chatbots integrated into websites en mass. Apps got better at picking up on users’ habits and adjusting to create personalized experiences. Much of the mobile app automation we saw in 2019 is still in its early stages and has room for improvement.
As app developers get more data and analytics they will naturally be able implement better automation workflows into apps. Chatbots will get better as the market for them grows this year.
As mentioned previously in the our number 4 trend, people are more reliant on their phone-- so as connectivity increases smartphone users also want things faster. Apps like Uber, Postmates really set the path for these drastic changes in customer habits and preferences. By now most people are fairly accustomed to on-demand apps. As technology advances and things like 5G increase connectivity and speed we will likely see new possibilities and also new demands. On-demand apps will keep growing, evolving, and stay on the forefront of mobile app usage.
Odesso’s platform and coding infrastructure was originally made to make specialized on-demand apps (and it still has these capabilities but it has branched out to cater to various models). If you’re interested in making an on-demand app for your business (or other business related apps for that matter) you can contact us for a free demonstration. We’ll be happy to show you how our no-code platform works. Email us at firstname.lastname@example.org